How Retargeting Can Help Achieve Better Conversion

Retargeting is one of the most powerful ways to increase conversions in your broadcast campaigns.
Instead of sending the same message to everyone, retargeting allows you to follow up based on real engagement behavior.

This means you focus only on contacts who need an extra push — not those who already converted.

What Is Retargeting in DMLY?

Retargeting allows you to create a new broadcast based on the results of a previous one.

When creating a Retarget broadcast, you:

1. Select a previous broadcast.

2. Choose an engagement filter such as:

   • All Sent Recipients

   • All Delivered Recipients

   • All Read Recipients

   • All Replied Recipients

   • All Sent But Not Replied Recipients

3. Send a tailored follow-up message to that specific group.

This transforms generic messaging into behavior-based communication.

Why Retargeting Improves Conversion

Most contacts do not convert on the first message.

They may:

• Miss the message

• Read but forget

• Be interested but hesitate

• Need more information

• Need a reminder

Retargeting gives you a second (or third) opportunity to convert them.

Smart Retargeting Strategies

Follow Up With Non-Responders

Target:

All Sent But Not Replied Recipients

Use case:

• Offer reminder

• Add urgency

• Provide additional value

Example:

“Just checking in — spots are filling fast. Would you like us to reserve yours?”

This strategy alone can significantly increase response rates.

Re-Engage Readers Who Didn’t Reply

Target:

All Read Recipients

These contacts saw your message but didn’t take action.

Possible follow-up:

• Clarify benefits

• Answer common objections

• Offer limited-time incentive

This removes friction and improves conversions.

Upsell to Replied Recipients

Target:

All Replied Recipients

If someone engaged, they’re warm.

You can:

• Offer a premium option

• Send additional information

• Provide next-step instructions

Retargeting helps move them further down the funnel.

Optimize Based on Delivery Status

Target:

All Delivered Recipients

This ensures you follow up only with contacts who successfully received your first message.

It prevents wasting effort on undelivered contacts.

Example Retarget Conversion Workflow

Step 1: Initial Broadcast

Send a promotional message.

Step 2: Wait 48 Hours

Step 3: Create Retarget Broadcast

Select:

All Sent But Not Replied Recipients

Step 4: Send Reminder

Add urgency or additional value.

This two-step approach often increases conversions by 20–40%.

Why Retargeting Outperforms Re-Broadcasting

Sending the same message again to everyone:

• Irritates engaged users

• Increases unsubscribe risk

• Feels spammy

Retargeting only specific groups:

• Feels personalized

• Is context-aware

• Improves engagement

• Protects your brand

Retargeting + Segmentation = Maximum Impact

For even better results:

1. Use workspace-specific segments.

2. Run initial broadcast.

3. Retarget based on engagement.

4. Create follow-up segments for responders.

5. Continue refining messaging.

This builds a structured conversion funnel inside your broadcast strategy.

Conversion Psychology Behind Retargeting

Retargeting works because it:

• Reinforces memory

• Reduces hesitation

• Builds familiarity

• Adds urgency

• Creates perceived personalization

People often convert after repeated exposure — not the first interaction.

Best Practices for Retarget Campaigns

Always review engagement metrics first
Avoid too many follow-ups
Change the message angle (don’t repeat word-for-word)
Add urgency, scarcity, or social proof
Ensure the broadcast belongs to the correct workspace
Test message before sending