Marketing Opt-Out & Unsubscribe Management in DMLY

Maintaining a high-quality WhatsApp rating and respecting customer preferences is essential for long-term messaging success. DMLY makes it easy to manage marketing opt-outs automatically using keyword-based automation and smart segmentation.

This guide walks you through setting up a clean, compliant marketing system that automatically handles unsubscribes and resubscriptions.

Why Opt-Out Management Matters

• Protects your WhatsApp quality rating

• Reduces spam complaints and blocks

• Ensures compliance with Meta’s messaging policies

• Keeps your broadcast segments clean and engaged

• Improves overall campaign performance

Step-by-Step Setup

Add a Default Opt-Out Footer to Templates

When creating WhatsApp marketing templates in DMLY, always include a clear opt-out instruction.

Recommended footer:

Reply “STOP” to unsubscribe from our updates.

This ensures:

• Transparency

• Compliance

• Clear customer control over marketing preferences

Enable the Opt-Out Automation Rule

DMLY allows you to automatically detect unsubscribe requests using keyword triggers.

How to Enable:

1. Open the DMLY app

2. Go to Automations in the sidebar

3. Click Add Rule

4. Navigate to Marketing Opt-Out Management

5. Click Install Rule

How the Opt-Out Automation Works

When a contact sends:

• STOP

• Stop

• stop

(as a standalone word)

The system automatically:

• Detects the message using a regex pattern

• Applies the “Unsubscribe” tag to the contact

• Excludes the contact from future marketing broadcasts

Important Notes

• If a contact sends “Stop marketing” (multiple words), the rule may not trigger depending on configuration.

• The automation is case-insensitive.

• The tag is applied instantly.

Create a Clean Marketing Segment

To prevent sending messages to unsubscribed contacts, create a dynamic segment that excludes them.

Steps:

1. Go to Segments

2. Click Add Segment

3. Name it (e.g., “Marketing Contacts”)

4. Under Exclude Contacts with Tag, select:

   • Unsubscribe

5. Important: Select the correct Workspace to avoid including contacts from all workspaces.

6. Save the segment

Why This Works

• Contacts who send “STOP” are automatically tagged.

• Tagged contacts are dynamically excluded from the segment.

• No manual cleaning required.

Send Marketing Broadcasts to Clean Segments

When creating a broadcast:

• Select your newly created clean segment

• Ensure the correct workspace is selected

• Send your campaign confidently

This guarantees:

• Only opted-in contacts receive marketing messages

• Unsubscribed users remain excluded

• Your campaigns stay compliant

Test the System

Before launching large campaigns:

1. Send a marketing template to yourself or a test number.

2. Reply with “STOP”.

3. Check the contact profile:

   • Confirm the Unsubscribe tag is applied.

4. Verify the contact no longer appears in your marketing segment.

Resubscription Made Easy

Customers can easily opt back in if they change their mind.

How Resubscription Works

If a contact sends:

• RESUBSCRIBE

• Or clicks a resubscribe button (if configured)

DMLY can:

• Automatically remove the Unsubscribe tag

• Re-add them to your marketing segment

• Restore eligibility for future broadcasts

This ensures:

• Customer control

• Seamless re-engagement

• Clean marketing lists

Best Practices for Compliance & Performance

• Always include an opt-out instruction in templates

• Never manually remove the Unsubscribe tag without consent

• Regularly review your broadcast segments

• Use workspace-level targeting to avoid cross-workspace sends

• Monitor delivery status and engagement metrics