How to Create Drip Campaigns in DMLY

Drip Campaigns in DMLY allow you to automate a sequence of messages that are sent to contacts over time. This helps you nurture leads, onboard new users, follow up automatically, and move contacts through your customer journey with minimal manual effort.

What is a Drip Campaign?

A drip campaign is a series of scheduled WhatsApp messages sent automatically based on:

• A trigger (e.g., contact created, tag added)

• A timing delay (e.g., after 1 day, after 2 days)

• Conditions (e.g., not unsubscribed)

Each message is designed to guide the contact to the next stage — from awareness to conversion.

Step-by-Step: Creating a Drip Campaign in DMLY

Drip campaigns are built using Automation Rules.

Step 1: Create Your First Drip Rule (Day 1)

1. Open the DMLY App

• Go to Automations

• Click Add Rule

2. Start From Scratch

• Select Create Rule from Scratch

3. Name the Rule

Example:

• Rule Name: Drip Campaign – Day 1

• Category: Customer Experience (or Marketing)

4. Set the Trigger

Choose when the campaign should begin.

Common triggers:

• When a Contact is Created

• When a Contact is Added to a Tag (e.g., “New Lead”)

Example:

Trigger: When Contact is Created

5. (Optional) Add Conditions

Conditions help filter who enters the campaign.

Examples:

• Contact has tag: New Lead

• Contact stage is Lead

• Contact does NOT have tag: Unsubscribe

This ensures only the right contacts enter the sequence.

6. Add Action – Send WhatsApp Message

• Select Send WhatsApp Template Message

• Choose your approved template

• Fill in variables (name, order details, etc.)

This becomes your Day 1 message.

7. Add Action – Tag Contact

Add a tracking tag to mark progress.

Example:

• Add tag: Follow Up 1

This helps trigger the next step in the sequence.

8. Add Wait Time

Set the delay before the next message.

Example:

• Wait: 1 Day

9. Save the Rule

Click Save to activate your first drip rule.

Step 2: Create the Second Drip Rule (Day 2)

Now you create the continuation of the sequence.

1. Click Add Rule Again

• Create Rule from Scratch

2. Name It

• Rule Name: Drip Campaign – Day 2

3. Set the Trigger

Trigger the rule when the previous tag is applied.

Example:

Trigger: When Contact is Added to Tag
Tag: Follow Up 1

4. Add Conditions

Important condition:

• Tag is NOT Unsubscribe

This ensures unsubscribed contacts are excluded automatically.

5. Add Action – Send Day 2 Message

• Select your Day 2 WhatsApp template

• Fill required variables

6. Add Action – Tag Again

Add:

• Follow Up 2

7. Add Wait Time

Example:

• Wait 2 Days

8. Remove Previous Tag (Optional but Recommended)

Remove:

• Follow Up 1

This keeps your tag system clean and clearly tracks progress.

9. Save the Rule

Repeat the process for Day 3, Day 4, and so on.

How the Drip Flow Works

1. Contact enters trigger

2. Day 1 message is sent

3. Tag applied

4. Wait time passes

5. Next rule triggers

6. Day 2 message is sent

7. Process continues

This creates a fully automated messaging journey.

Best Practices for Drip Campaigns

Use Approved Templates

Ensure all WhatsApp templates are approved before launching.

Use Clear Tag Structure

Use sequential tags like:

• Follow Up 1

• Follow Up 2

• Follow Up 3

This helps manage multi-step journeys.

Always Exclude Unsubscribed Contacts

Add condition:

Tag is NOT Unsubscribe

This keeps you compliant.

Test Before Launch

• Add a test contact

• Monitor each step

• Confirm wait times and tag progression

Common Drip Campaign Use Cases

• New lead nurturing

• Webinar reminders

• Onboarding sequences

• Cart abandonment follow-ups

• Customer review requests

• Product education series

Why Use Drip Campaigns in DMLY?

• Fully automated follow-ups

• Increased engagement and conversion

• Reduced manual work

• Better customer journey control

• Scalable communication

Drip campaigns allow you to build structured, behavior-driven messaging flows that convert contacts into customers — automatically.