Broadcast campaigns allow you to send bulk messages to selected contacts or segments directly from DMLY. This is ideal for promotions, updates, announcements, follow-ups, and retargeting campaigns.

You can create a broadcast by navigating to:

Broadcasts → New Broadcast

Step-by-Step Guide

Open the Broadcast Section

• Go to the left sidebar.

• Click Broadcasts.

• Click New Broadcast.

Enter Broadcast Details

Broadcast Name

Give your campaign a clear internal name.

Example:

• Thank You Campaign

• February Promo

• Order Follow-up

This name is only visible to your team.

Broadcast Schedule

Choose when the campaign should run.

• Select a specific date and time to schedule.

• Leave blank to send immediately.

Best Practice: Schedule campaigns during peak engagement hours.

Choose Broadcast Type

You’ll see two options:

Contact

Send to a selected contact list or segment.

Retarget

Target contacts based on specific behaviors (e.g., message status or engagement).

Select the type that fits your campaign goal.

Select Recipients

Under Recipients, choose the audience:

• Select an existing contact list

• Or click Create Segment to define filters

You can segment contacts by:

• Workspace

• Pipeline Stage

• Tags

• Exclude Contact(s) with Tags

• Number of Days since last Activity

The system will display the Recipients Count before sending.

Select a Message Template (WhatsApp)

For WhatsApp Cloud API broadcasts:

• You must select an approved WhatsApp template.

• Choose from the dropdown under Message Template.

• Or click Create New Template if needed.

WhatsApp does not allow free-form bulk messages outside the 24-hour window.

Add Personalization (Body Parameters)

You can personalize your message using variables such as:

• {{contact.name}}

• {{contact.phone}}

• {{contact.id}}

• {{workspace.name}}

• {{workspace.id}}

• {{contact.customFields.fieldName}}

In the Body Parameters field:

• Enter values required by your template

• Type # to select available personalization variables

Example:

Hello {{contact.name}},
Thank you for your recent purchase.

7️⃣ Preview Your Message

On the right side, you’ll see a Live Preview.

Always review:

• Personalization variables

• Formatting

• Spelling

• Unsubscribe instructions (if required)

Send a Test Message (Recommended)

Click Send Test Message before launching your campaign.

This helps you:

• Verify formatting

• Confirm personalization works

• Ensure template accuracy

Save or Launch

Click:

• Save – To schedule or queue the broadcast

• Cancel – To discard changes

If scheduled, DMLY will automatically send at the selected time.

After Sending

Once sent, you can monitor performance inside:

Broadcasts → Campaign List

Track:

• Delivery status

• Message failures

• Engagement results

• Template usage

Important Notes for WhatsApp

• Payment method must be active in Meta.

• Template must be approved.

• Stay within your messaging limits.

• Maintain a high quality rating.

Best Practices for High-Converting Broadcasts

• Keep messages clear and short.

• Personalize with contact names.

• Include a clear call-to-action.

• Avoid sending too frequently.

• Always test before launching.

• Use segmentation for targeted messaging.