Instagram Icebreakers and Persistent Menu

Instagram Ice Breakers and Persistent Menu help you create a structured and engaging messaging experience for users who DM your business.

You can configure both inside:

Integrations → Instagram → Persistent Menu

🧊 Instagram Ice Breakers

What Are Instagram Ice Breakers?

Ice Breakers are tappable questions that appear when someone opens your Instagram DM for the first time.

They encourage users to start a conversation without typing.

Why Use Ice Breakers?

Ice Breakers help you:

• Increase first-message engagement

• Guide users toward key actions

• Capture leads faster

• Reduce friction in starting conversations

Examples of Instagram Ice Breakers

You can add up to multiple Ice Breakers (based on Instagram limits).

Practical examples:

• 💰 View Pricing

• 📅 Book a Call

• 📦 Track My Order

• 🛍 Browse Products

• 👩‍💼 Talk to Sales

• ❓ FAQs

When tapped, the selected question is automatically sent as the user’s first message.

How to Add Instagram Ice Breakers

1. Go to Integrations

2. Select Instagram

3. Click Persistent Menu

4. Scroll to Ice Breakers

5. Click Add Question

6. Enter your Ice Breaker text

7. Click Save

Best Practices for Ice Breakers

✔ Keep them short (2–4 words)
✔ Focus on common customer requests
✔ Connect them to automation rules
✔ Avoid long or complex phrases

For best results, create automation rules that respond when the Ice Breaker message is received.

📋 Instagram Persistent Menu

What Is the Persistent Menu?

The Persistent Menu is a permanent menu button inside your Instagram DM chat with users.

It allows customers to access key options at any time.

Unlike Ice Breakers (which appear only at the beginning), the Persistent Menu remains accessible throughout the conversation.

What Can You Add to the Persistent Menu?

You can add different button types:

1⃣ Postback Button

Triggers an automation rule when clicked.

Example:

• “View Pricing”

• “Talk to Support”

• “Book Appointment”

These send a predefined payload to your automation.

2⃣ Web URL Button

Redirects users to an external website.

Example:

• Visit Website

• Contact Page

• Checkout Page

You’ll need to enter:

• Button Text

• Web URL

How to Configure Persistent Menu

1. Go to Integrations

2. Select Instagram

3. Click Persistent Menu

4. Choose Locale (usually default)

5. Select Button Type:

   • Postback

   • Web URL

6. Enter Button Text

7. Add Web URL (if applicable)

8. Click Save

You can add multiple buttons depending on Instagram’s allowed limit.

🔁 Connecting Persistent Menu to Automation

For Postback buttons to work properly:

Create an automation rule with:

Trigger:

• Incoming Message equals the button payload

Action:

• Send message

• Add tag

• Assign to staff

• Start workflow

Example:

Persistent Menu Button: “Book Demo”
Automation:

• Send booking link

• Add “Demo Interest” tag

• Assign to Sales Team

Ice Breakers vs Persistent Menu

💡 Pro Tips

✔ Use Ice Breakers for first-touch engagement
✔ Use Persistent Menu for structured navigation
✔ Combine both with automation flows
✔ Keep button text clear and action-driven
✔ Test the flow before going live

Recommended Setup Example

Ice Breakers:

• View Pricing

• Talk to Sales

• Track Order

Persistent Menu:

• 📞 Contact Us (Web URL)

• 💬 Support (Postback)

• 🌐 Visit Website (Web URL)

Final Checklist

Before publishing:

• Ice Breakers added

• Persistent Menu buttons configured

• Automation rules created for Postback buttons

• Saved configuration