The Facebook Persistent Menu allows you to create a permanent navigation menu inside your Messenger chat. It gives users quick access to important actions anytime during a conversation.

You can configure it inside:

Integrations → Messenger → Persistent Menu

What Is the Persistent Menu?

The Persistent Menu is always available in Messenger (via the menu icon in chat). Unlike Ice Breakers or welcome messages, it remains accessible throughout the conversation.

It helps users:

• Navigate your services easily

• Trigger automated workflows

• Visit important links

• Access support quickly

Getting Started Button (Required)

Messenger includes a Get Started Button.

When a user clicks "Get Started" for the first time:

• It sends a predefined payload (e.g., GET_STARTED_PAYLOAD)

• You can connect this payload to an automation rule

• It starts your chatbot or welcome flow

How to Configure Get Started Flow

1. Go to Automations

2. Create a new rule

3. Trigger: Incoming Message equals GET_STARTED_PAYLOAD

4. Add actions (welcome message, tag user, assign to team, etc.)

5. Save & Publish

Menu Configuration

Step 1: Choose Locale

Set the Locale (default is usually fine unless you serve multiple languages).

You can create localized menus for different languages if needed.

Step 2: Add Menu Buttons

Click Add Button

You can choose different button types:

Postback Button

Triggers an automation inside DMLY.

Use this when you want Messenger to:

• Send a predefined keyword

• Start a flow

• Assign to team

• Add tags

• Send automated replies

Example Buttons:

• View Pricing

• Book Appointment

• Talk to Support

• Track Order

Web URL Button

Redirects users to an external website.

Use this when you want users to:

• Visit your website

• Open checkout page

• View product catalog

• Access contact page

You must provide:

• Button Text

• Web URL

How to Set Up the Persistent Menu

1. Go to Integrations

2. Select Messenger

3. Click Persistent Menu

4. Configure:

   • Get Started Payload

   • Locale

   • Button Type

   • Button Text

5. Click Save

Connecting Menu Buttons to Automation

For Postback buttons to work properly, create automation rules.

Example:

Persistent Menu Button: “Pricing”

Automation Setup:

• Trigger: Incoming Message equals "pricing"

• Action:

  • Send pricing details

  • Add tag "Pricing Interest"

  • Assign to Sales Team

Best Practices

Keep button text short and clear
Limit to important actions only
Use Postback for automation flows
Use Web URL for external pages
Always connect Postback buttons to automation rules

Example Setup

Get Started Flow

• Welcome message

• Add “New Lead” tag

• Offer menu options

Persistent Menu Buttons

• View Pricing (Postback)

• Book Appointment (Postback)

• Visit Website (Web URL)

Localized Menus

If you serve multiple languages:

• Click Add New Localised Menu

• Set locale (e.g., en_US, fr_FR)

• Customize button text per language

Ice Breakers vs Persistent Menu (Messenger)

Final Checklist

Before publishing:

• Get Started payload configured

• Automation rule connected

• Menu buttons added

• Postback rules created

• Menu saved