Automation in DMLY allows you to streamline repetitive tasks, respond instantly to customer actions, and build structured workflows that run automatically across channels like WhatsApp, Instagram, Messenger, Telegram, and Live Chat.
Instead of manually managing every message or lead, automation helps you create intelligent rules that trigger actions based on specific events.
Automation in DMLY works using a simple structure:
Trigger → (Optional) Condition → Action
Each automation rule follows this flow:
Trigger – When the automation should start
Condition (Optional) – Rules that must be met
Action – What the system should do
This allows you to build powerful workflows without writing any code.
Triggers define the starting point of a workflow.
Common triggers include:
When a message is received
When a message is sent
When a contact is created
When a contact is added to a tag
When a contact status changes
When a contact is removed from a tag
Triggers ensure automation runs at the exact moment it’s needed.
Conditions refine when an automation should execute. Think of them as:
“If this is true, then proceed.”
Examples of conditions:
Tag equals “New Lead”
Channel equals WhatsApp
Contact status equals Open
Message contains a specific keyword
Contact is not unsubscribed
You can combine multiple conditions using AND / OR logic for more advanced workflows.
Actions are what DMLY performs once the trigger (and conditions) are met.
Examples of actions:
Send an auto-reply message
Assign conversation to a team member
Add or remove a tag
Send a notification to your team
Start a CSAT survey
Forward conversation to a webhook or CRM
Update contact status
Actions eliminate manual steps and improve response time.
Automation can be used to:
Trigger: Contact added to “New Lead” tag
Action: Send welcome message + notify sales team
Trigger: Message received
Condition: Message contains “pricing”
Action: Assign to sales team
Trigger: Contact status changes to Closed
Action: Send CSAT survey
Trigger: Message received
Condition: Contact tag = VIP
Action: Notify priority support team
DMLY automation works across:
Messenger
Telegram
Live Chat
This ensures consistent customer experience across all communication channels.
Using automation in DMLY helps you:
Respond instantly to leads
Reduce manual workload
Improve team efficiency
Prevent missed conversations
Standardize customer journeys
Increase engagement and conversions
Automation transforms your support and sales operations from reactive to proactive.
Keep workflows simple and clear
Use tags to organize contacts
Always test new rules before going live
Respect unsubscribe and consent settings
Monitor performance regularly
Automation in DMLY empowers you to scale customer communication without scaling workload.
By combining triggers, conditions, and actions, you can build workflows that nurture leads, support customers faster, and improve overall business performance — automatically.
