WhatsApp Button and Menu Messages allow you to create structured, tappable responses instead of relying on free-text replies. These interactive messages improve engagement, reduce typing friction, and guide users through predefined options.
You can configure them inside:
Automations → Actions → Select Action
Button Messages display up to 3 tappable reply buttons under a message.
When a user taps a button:
The button text is automatically sent as their reply
It can trigger automation rules
It reduces errors from manual typing
Use buttons when you need:
Quick yes/no responses
Small decision trees
Fast navigation options
Lead qualification steps
Message:
“How can we help you today?”
Buttons:
Pricing
Book a Demo
Technical Support
When the user taps “Pricing,” the system receives that exact text.
Go to Automations
Add or edit a rule
Under Actions, choose:
👉 Send WhatsApp interactive message – Buttons
Enter:
Message text
Button labels (max 3)
Save & Publish
✔ Keep button text short (1–3 words)
✔ Use action-based phrases
✔ Connect buttons to follow-up automation
✔ Avoid too many options
List Messages (also called Menu Messages) allow you to send structured menus with multiple selectable options grouped under sections.
Unlike buttons (max 3), List Messages support more options.
Use list messages when you need:
Multiple service options
Product categories
FAQ selections
Department routing
Catalog navigation
Message:
“Please select a department:”
Section: Support
Technical Support
Billing
Sales
Section: Services
Web Development
Marketing
Consulting
Users tap one option, and it sends back the selected text.
Go to Automations
Edit or create a rule
Under Actions, choose:
👉 Send WhatsApp interactive message – List options
Configure:
Message body
Section titles
List items
Save & Publish
CTA (Call-To-Action) URL messages include a button that opens a website link.
Use this when you want users to:
Visit checkout page
View product catalog
Book via external booking tool
Open payment link
Action:
👉 Send WhatsApp interactive message – CTA URL
Flow Messages allow you to trigger structured WhatsApp Flows (advanced forms or step-by-step interactions).
Use this for:
Data collection
Appointment booking
Surveys
Onboarding forms
Action:
👉 Send WhatsApp interactive message – Flow
You can also send:
👉 Send a WhatsApp catalog message
This allows users to browse products directly inside WhatsApp.
Feature | Button Message | List Message |
Max options | 3 | Multiple |
Best for | Quick choices | Larger menus |
Layout | Buttons under message | Expandable menu |
Use case | Yes/No, small steps | Services, departments, FAQs |
Use Buttons when:
You need quick decisions
Only 2–3 choices are required
You want a simple flow
Use Lists when:
You offer multiple services
You want structured routing
You need organized categories
Always connect interactive messages to automation rules.
Example:
Trigger:
Incoming Message equals “Technical Support”
Actions:
Add tag: Support
Auto assign to Tech Team
Send confirmation message
Step 1:
Send Button Message → “What are you interested in?”
Step 2:
User selects “Pricing”
Step 3:
Send List Message → Select product
Step 4:
Add tag based on selection
Step 5:
Assign to Sales Team
Before going live:
Interactive message selected (Button/List/CTA/Flow)
Options configured properly
Follow-up automation rule created
Rule saved and published
Test on real WhatsApp number
