Once you’ve created and configured your automation rule (bot), the final step is to publish it so it can start responding to messages. You can also deactivate it anytime without deleting the rule — individually or in bulk.

Publishing a Bot (Activating the Rule)

After configuring:

• Trigger

• Conditions (if any)

• Actions (AI replies, messages, tagging, etc.)

You must publish the rule for it to go live.

Method 1: Publish from Inside the Rule

1. Open your automation rule.

2. In the top-right corner, locate the “Publish Rule” toggle.

3. Turn it ON.

4. Click Save (if required).

When enabled:

• The toggle turns green with a checkmark.

• The rule becomes active immediately.

• The bot will start responding to matching triggers.

Method 2: Activate from the Rules List

1. Go to Automations → All Rules

2. Locate your rule.

3. Under the Status column:

   • Toggle ON to activate

   • Toggle OFF to deactivate

Green toggle = Active
Grey toggle = Inactive

This method is useful for quick enable/disable without opening the rule.

Deactivating a Bot

You may want to temporarily stop a bot without deleting it.

To deactivate:

• Toggle OFF the rule from either:

  • Inside the rule (Publish Rule switch)

  • Automation rules list (Status column)

Once disabled:

• The bot stops responding immediately.

• No triggers will fire.

• Configuration remains saved.

• You can reactivate anytime.

Bulk Activating and Deactivating Bots

If you need to manage multiple bots at once (for campaigns, migrations, or maintenance), you can enable or disable them in bulk.

How to Bulk Activate Rules

1. Go to Automations → All Rules

2. Use the checkboxes on the left to select multiple rules.

3. Click the Actions dropdown at the bottom.

4. Choose:
   Enable Selected Rules

All selected rules will immediately become active.

How to Bulk Deactivate Rules

1. Select multiple rules using the checkboxes.

2. Click Actions.

3. Choose:
   Disable Selected Rules

All selected bots will stop responding immediately.

Other Bulk Options

From the same Actions menu, you can also:

• Delete Selected Rules

• Move Selected Rules (to folders)

• Export Selected Rules

Deleting vs Deactivating

Use Deactivate or Bulk Disable if:

• You’re testing changes

• You’re troubleshooting

• You’re pausing campaigns

• You’re restructuring automation

• You’re launching a new bot version

Important Notes

Only published (enabled) rules respond to triggers
Multiple active rules may conflict if triggers overlap
Order of rules may affect behavior
Bulk enabling overlapping rules may cause duplicate replies
Always test after mass activation

Best Practice Before Publishing or Bulk Enabling

Before turning ON bots:

• Confirm triggers are correct

• Check for conflicting rules

• Test AI prompts in Playground

• Ensure fallback/human transfer logic exists

• Validate conditions

• Review rule order

Example Scenarios

Scenario 1: Campaign Launch

• Create 5 marketing bots

• Keep them disabled

• Bulk enable on launch day

Scenario 2: Maintenance Mode

• Bulk disable all AI bots

• Keep only human inbox active

Scenario 3: Bot Version Upgrade

• Disable old bot

• Enable new updated bot

• Monitor performance

Summary

You can:

• Publish a single bot using the Publish Rule toggle

• Activate/deactivate from the Status column

• Enable or disable multiple bots using Bulk Actions

This gives you full control over when and how your automation runs — individually or at scale