Message templates allow you to send structured, approved, and personalized messages at scale.
With variables, you can dynamically insert contact-specific information into each message — making every broadcast feel personal, even when sent to thousands.

What Are Message Templates?

Message templates are pre-approved message formats used for:

• Broadcast campaigns

• Automated workflows

• Notifications (order, reminder, confirmation)

• Retargeting campaigns

For WhatsApp, templates must follow Meta’s official structure and require approval before they can be used.

Templates typically include:

• Header (optional)

• Body (required)

• Footer (optional)

• Buttons (optional)

Template Structure

Header (Optional)

Can include:

• Text

• Image

• Video

• Document

Example:

“Order Update”
or
An image banner

Body (Required)

The main message content.
This is where variables are commonly used.

Example:

Hello {{1}}, your order {{2}} has been confirmed.

🔹 Footer (Optional)

Typically used for:

• Compliance text

• Opt-out instructions

• Additional context

Example:

Reply STOP to unsubscribe.

Buttons (Optional)

Supported button types:

• URL

• Quick Reply

• Phone Number

Example:

• “View Order”

• “Contact Support”

Maximum: 3 buttons per template.

What Are Variables?

Variables allow you to dynamically insert contact-specific data into a message.

They use the format:

{{1}}, {{2}}, {{3}}, etc.

Each number represents a dynamic value that will be replaced when the message is sent.

Example With Variables

Template Body:

Hello {{1}}, your appointment is scheduled for {{2}} at {{3}}.

When sent:

• {{1}} → Contact First Name

• {{2}} → Appointment Date

• {{3}} → Appointment Time

Final Message:

Hello John, your appointment is scheduled for Dec 15 at 3:00 PM.

This makes automated messaging feel personal.

How Variables Are Populated

Variables can be populated using:

• Contact first name

• Contact last name

• Custom fields

• Order ID

• Tracking number

• Coupon code

• Appointment details

• Any mapped dynamic field

The system replaces placeholders automatically when sending.

Example: Promotional Template

Template:

Hi {{1}}, enjoy {{2}}% off your next purchase. Use code {{3}}.

Variables:

• {{1}} → First Name

• {{2}} → Discount Percentage

• {{3}} → Coupon Code

Result:

Hi Sarah, enjoy 20% off your next purchase. Use code SAVE20.

🔁 Templates in Broadcasts

When creating a broadcast:

1. Select an approved template.

2. Map required variables.

3. Preview the message.

4. Send test message.

5. Launch campaign.

The preview panel helps confirm variables render correctly before sending.

Important Rules for Templates

• Template names must be unique within a workspace.

• Variables must be sequential (no skipping numbers).

• Every variable must have example values when submitting for approval.

• Marketing templates typically require opt-out instructions.

• Editing an approved template may require re-approval.

Why Templates & Variables Improve Conversion

Using variables:

• Increases personalization

• Improves open rates

• Boosts reply rates

• Builds trust

• Reduces spam perception

Generic message:

“Dear Customer…”

Personalized message:

“Hi Musa…”

Personalized messages perform significantly better.

Best Practices for Using Variables

Always use first name when possible
Keep variables natural within the sentence
Avoid too many placeholders in one message
Double-check variable mapping before sending
Use preview and test message features
Ensure workspace-specific data is correctly mapped

Advanced Use Cases

• Dynamic coupon codes per contact

• Personalized payment links

• Custom onboarding messages

• Renewal reminders

• Event confirmations

• Multi-step retarget sequences

Templates + variables enable fully automated, highly personalized communication at scale.

Final Takeaway

Message templates provide structure.
Variables provide personalization.

Together, they allow you to send:

• Scalable

• Compliant

• High-converting

• Personalized

messages across your campaigns.