Scheduling Broadcasts

Scheduling allows you to control exactly when your broadcast is sent. Instead of sending immediately, you can choose a future date and time to optimize engagement and maximize results.

This is especially useful for:

• Holiday campaigns

• Product launches

• Flash sales

• Event reminders

• Time-zone-specific messaging

VIDEO GUIDE:

📌 How Scheduling Works

When creating a new broadcast, you’ll see the Broadcast Schedule field.

You can:

• Leave it empty → Broadcast runs immediately after saving.

• Select a specific date and time → Broadcast runs at the scheduled moment.

If no schedule is provided, DMLY automatically sends the broadcast instantly.

🗓 How to Schedule a Broadcast

1. Go to Broadcasts → New Broadcast.

2. Fill in:

   • Broadcast Name

   • Type (Contact or Retarget)

   • Recipients

   • Message Template

3. Click Select Schedule Date Time.

4. Choose:

   • Month

   • Date

   • Hour

   • Minute

5. Click OK.

6. Click Save to confirm the scheduled broadcast.

Your campaign will automatically run at the selected time.

🎯 Why Scheduling Improves Performance

Sending at the right time can significantly increase:

• Open rates

• Reply rates

• Click-through rates

• Conversions

For example:

• Promotions perform better during business hours.

• Reminders work best a few hours before an event.

• Holiday campaigns should be sent at peak engagement periods.

🌍 Consider Time Zones

If your audience spans multiple regions:

• Schedule broadcasts based on your primary customer time zone.

• Avoid sending late at night.

• Consider segmenting by country and scheduling separately.

Smart timing = higher engagement.

🚀 Example: Christmas Campaign

You’re running a Christmas campaign.

Instead of sending on December 24 randomly:

• Schedule for December 25 at 9:00 AM.

• Ensure recipients receive the message at the right moment.

• Increase relevance and emotional impact.

Timing enhances message effectiveness.

🔁 Scheduling + Retargeting Strategy

A powerful workflow:

1. Schedule initial broadcast.

2. Wait 24–48 hours.

3. Create a Retarget broadcast.

4. Schedule follow-up reminder.

This structured timing builds a multi-step conversion funnel.

⚠ Important Notes

• Once scheduled, the broadcast will run automatically.

• Editing a scheduled broadcast before its run time updates the campaign.

• If you need to stop a scheduled broadcast, delete or modify it before execution.

• Always verify:

  • Recipients count

  • Correct workspace

  • Correct template

  • Time selection

📊 Best Practices for Scheduling

✅ Schedule during peak engagement hours
✅ Avoid weekends unless relevant
✅ Use urgency for time-sensitive campaigns
✅ Send test message before saving
✅ Double-check selected date and time
✅ Combine scheduling with segmentation

🧠 Final Takeaway

Scheduling is not just about convenience — it’s about strategy.

The right message at the wrong time underperforms.
The right message at the right time converts.

Use scheduling to:

• Increase precision

• Improve engagement

• Structure multi-step campaigns

• Build predictable conversion flows