Scheduling Broadcasts

Scheduling allows you to control exactly when your broadcast is sent. Instead of sending immediately, you can choose a future date and time to optimize engagement and maximize results.

This is especially useful for:

• Holiday campaigns

• Product launches

• Flash sales

• Event reminders

• Time-zone-specific messaging

How Scheduling Works

When creating a new broadcast, you’ll see the Broadcast Schedule field.

You can:

• Leave it empty → Broadcast runs immediately after saving.

• Select a specific date and time → Broadcast runs at the scheduled moment.

If no schedule is provided, DMLY automatically sends the broadcast instantly.

How to Schedule a Broadcast

1. Go to Broadcasts → New Broadcast.

2. Fill in:

   • Broadcast Name

   • Type (Contact or Retarget)

   • Recipients

   • Message Template

3. Click Select Schedule Date Time.

4. Choose:

   • Month

   • Date

   • Hour

   • Minute

5. Click OK.

6. Click Save to confirm the scheduled broadcast.

Your campaign will automatically run at the selected time.

Why Scheduling Improves Performance

Sending at the right time can significantly increase:

• Open rates

• Reply rates

• Click-through rates

• Conversions

For example:

• Promotions perform better during business hours.

• Reminders work best a few hours before an event.

• Holiday campaigns should be sent at peak engagement periods.

Consider Time Zones

If your audience spans multiple regions:

• Schedule broadcasts based on your primary customer time zone.

• Avoid sending late at night.

• Consider segmenting by country and scheduling separately.

Smart timing = higher engagement.

Example: Christmas Campaign

You’re running a Christmas campaign.

Instead of sending on December 24 randomly:

• Schedule for December 25 at 9:00 AM.

• Ensure recipients receive the message at the right moment.

• Increase relevance and emotional impact.

Timing enhances message effectiveness.

Scheduling + Retargeting Strategy

A powerful workflow:

1. Schedule initial broadcast.

2. Wait 24–48 hours.

3. Create a Retarget broadcast.

4. Schedule follow-up reminder.

This structured timing builds a multi-step conversion funnel.

Important Notes

• Once scheduled, the broadcast will run automatically.

• Editing a scheduled broadcast before its run time updates the campaign.

• If you need to stop a scheduled broadcast, delete or modify it before execution.

• Always verify:

  • Recipients count

  • Correct workspace

  • Correct template

  • Time selection

Best Practices for Scheduling

Schedule during peak engagement hours
Avoid weekends unless relevant
Use urgency for time-sensitive campaigns
Send test message before saving
Double-check selected date and time
Combine scheduling with segmentation

Final Takeaway

Scheduling is not just about convenience — it’s about strategy.

The right message at the wrong time underperforms.
The right message at the right time converts.

Use scheduling to:

• Increase precision

• Improve engagement

• Structure multi-step campaigns

• Build predictable conversion flows