Understanding delivery status and analytics is essential for measuring the success of your broadcasts.
DMLY provides detailed message tracking so you can monitor performance, identify issues, and optimize future campaigns.

Broadcast Overview Metrics

On the Broadcast Detail page, you’ll see key performance indicators displayed at the top:

Messages Processed

Total number of messages processed by the system.

Messages Sent

Messages successfully sent to recipients.

Messages Delivered

Messages successfully delivered to recipients' devices.

Messages Read

Recipients who opened/read the message.

Messages Replied

Recipients who responded to your message.

Messages Failed

Messages that failed due to errors (invalid number, unreachable contact, etc.).

These metrics give you a quick snapshot of campaign health.

Understanding Each Status

Sent

The message was successfully handed off to the messaging platform.

Delivered

The message reached the recipient’s device.

Read

The recipient opened or viewed the message.

Replied

The recipient responded to the message.

Failed

The message could not be delivered due to:

• Invalid phone number

• Network issues

• Platform restrictions

• Contact blocked business account

Recipient-Level Analytics

Below the summary metrics, you can view detailed logs for each recipient, including:

• Recipient Name

• Mobile Number

• Message Time

• Message Status

• Message Reply

This allows you to track:

• Who engaged

• Who replied

• Who failed delivery

• What replies were received

Filtering Delivery Results

You can filter results by engagement type:

• All Recipients

• Delivered Recipients

• Read Recipients

• Replied Recipients

• Failed Recipients

This makes it easy to:

• Create retarget campaigns

• Identify warm leads

• Follow up with non-responders

• Exclude failed numbers

Exporting Data

For deeper analysis, use the Export Data button.

Exported logs allow you to:

• Generate performance reports

• Analyze engagement trends

• Share insights with your team

• Track campaign ROI

• Identify conversion patterns

The system also notes that on-screen counts are approximate — exporting provides the most accurate data.

How to Use Analytics to Improve Conversion

High Delivery, Low Read Rate

• Improve subject line (template header)

• Adjust sending time

• Improve message hook

High Read, Low Reply Rate

• Improve call-to-action

• Add urgency

• Simplify response options

• Use clearer buttons

High Failure Rate

• Clean contact list

• Remove invalid numbers

• Verify formatting (country codes)

High Reply Rate

• Retarget with next-step offer

• Segment engaged contacts

• Build follow-up automation

Retargeting Based on Analytics

Analytics enable behavior-based retargeting:

• Sent but Not Replied → Send reminder

• Read but No Action → Add incentive

• Replied → Move to next funnel stage

• Failed → Clean up contact data

This transforms broadcast messaging into a conversion funnel.

Performance Optimization Workflow

1. Send broadcast

2. Review delivery metrics

3. Export logs

4. Identify engagement group

5. Create retarget segment

6. Send optimized follow-up

Repeat and refine.

Important Notes

• Counts displayed are approximate; export for exact data.

• Delivery status may depend on platform confirmation timing.

• Replies shown reflect inbound responses linked to the broadcast.