To ensure high deliverability and account safety, WhatsApp broadcasts must follow specific rules set by Meta (WhatsApp Business Platform) and enforced within DMLY.

Understanding these rules helps you:

• Avoid message rejection

• Prevent account restrictions

• Maintain high quality rating

• Improve long-term deliverability

📌 1⃣ Template Requirement (Outside 24-Hour Window)

WhatsApp only allows free-form messages within a 24-hour customer service window.

If you are sending:

• Promotional messages

• Notifications

• Campaign broadcasts

• Messages to contacts who haven’t messaged you in the last 24 hours

You must use an approved WhatsApp template.

✅ Broadcasts in DMLY require selecting an approved template.

📌 2⃣ Template Approval

Before using a template:

• It must follow Meta’s formatting rules.

• It must be submitted for approval.

• It must not contain prohibited content.

Templates can be categorized as:

• Utility

• Marketing

• Authentication

Only approved templates can be used for broadcasts.

📌 3⃣ Messaging Limits (Tier-Based Sending)

WhatsApp applies messaging limits per business number.

Limits are based on tiers:

If your broadcast exceeds your daily tier limit:

• Messages beyond the limit will not be delivered.

• You must wait for the next 24-hour cycle.

📌 4⃣ Quality Rating & Account Health

WhatsApp monitors:

• Blocks

• Reports

• Negative feedback

• Engagement rates

If quality rating drops:

• Messaging limits may be reduced.

• Template sending may be restricted.

• Account may face temporary suspension.

To maintain good quality:

✅ Send relevant content
✅ Avoid excessive promotions
✅ Use proper segmentation
✅ Respect opt-outs

📌 5⃣ Opt-Out Compliance

Marketing broadcasts must allow users to opt out.

Best practice:

• Include “Reply STOP to unsubscribe” in footer.

• Exclude contacts tagged as “Unsubscribe”.

• Respect user opt-out requests immediately.

Sending to opted-out users may harm quality rating.

📌 6⃣ Contact Consent Requirement

You must have prior user consent before sending promotional broadcasts.

Consent should be:

• Explicit

• Clear

• Documented

WhatsApp does not allow unsolicited bulk messaging.

📌 7⃣ Content Restrictions

WhatsApp prohibits content such as:

• Gambling

• Adult content

• Illegal products/services

• Misleading claims

• Spam-like formatting

Avoid:

• Excessive emojis

• ALL CAPS messaging

• Aggressive sales language

• Repetitive promotional blasts

📌 8⃣ Media & Button Limits

When using templates:

• Maximum of 3 buttons.

• Header can include one media file (image, video, or document).

• Media must comply with platform size limits.

Always preview before sending.

📌 9⃣ Broadcast Size Best Practice

Even if your tier allows large sends:

• Start with smaller segments.

• Monitor engagement.

• Scale gradually.

This protects your quality rating.

📌 🔟 Retargeting Best Practice

Instead of sending multiple large broadcasts:

• Send initial broadcast.

• Analyze engagement.

• Retarget only non-responders.

This improves conversions while protecting account health.

🚨 Common Mistakes to Avoid

❌ Sending promotional messages without template
❌ Ignoring opt-outs
❌ Sending to unsegmented large lists
❌ Sending too frequently
❌ Repeating identical promotional content

📊 Safe Broadcast Strategy

1. Ensure consent is collected.

2. Use approved template.

3. Segment properly (workspace-specific).

4. Send during optimal hours.

5. Monitor delivery & read rates.

6. Retarget intelligently.

7. Maintain quality rating.