Managing blocked and unsubscribed contacts is essential for maintaining high deliverability, protecting your WhatsApp quality rating, and staying compliant with privacy regulations. DMLY provides structured tools to handle both blocking and unsubscribing efficiently.

Blocking vs Unsubscribing — What’s the Difference?

Blocking

Blocking typically occurs when:

• A user blocks your WhatsApp number directly

• A platform restriction prevents delivery

• Messages become undeliverable repeatedly

Blocked contacts cannot receive messages from your number.

Unsubscribing

Unsubscribing happens when:

• A user opts out of marketing

• They reply with keywords like STOP

• You manually mark them as unsubscribed

Unsubscribed contacts:

• Can still message you

• Will not receive marketing broadcasts

• Should be excluded from promotional campaigns

Managing Unsubscribes in DMLY

Automatic Unsubscribe (Recommended)

DMLY supports automated opt-out handling.

When a contact sends:

• STOP

• Stop

• stop

You can configure automation to:

• Apply the Unsubscribe tag

• Remove them from marketing segments

• Prevent future promotional broadcasts

This ensures immediate compliance.

Manual Unsubscribe

To manually unsubscribe a contact:

1. Go to Contacts

2. Click the More Actions (⋮) menu

3. Select Edit Contact

4. Add the tag: Unsubscribe

5. Save

The contact will now be excluded from marketing segments.

Excluding Unsubscribed Contacts from Broadcasts

When creating a marketing segment:

• Include your desired tags (e.g., VIP, Webinar)

• Exclude tag: Unsubscribe

• Always select the correct workspace

This ensures clean targeting and prevents accidental sends.

Managing Blocked Contacts

Blocked contacts may appear as:

• Failed message delivery

• Undeliverable messages

• Platform-level suppression

You can:

• Use the Filter Message Undeliverable/Failed Contacts toggle

• Identify delivery issues

• Avoid repeated sending attempts

Repeated messaging to blocked contacts may impact your quality rating.

WhatsApp Suppressions

DMLY includes a WhatsApp Suppressions section where you can:

• View suppressed contacts

• Identify blocked numbers

• Monitor opt-outs

• Maintain clean messaging lists

This protects your messaging infrastructure.

Best Practices

Always Include Opt-Out Instructions

Add to templates:

Reply “STOP” to unsubscribe.

Automate Unsubscribe Tagging

Use automation to instantly tag contacts.

Never Re-Add Without Consent

Do not remove the Unsubscribe tag unless the user explicitly resubscribes.

Monitor Failed Deliveries

High failure rates can affect performance and reputation.

Use Segments Carefully

Always exclude:

• Unsubscribe

• Suppressed contacts

Resubscribing Contacts

If a contact wants to rejoin:

1. They send:

   • RESUBSCRIBE

   • START

   • Or explicit consent

2. Remove the Unsubscribe tag

3. Add them back to your marketing segment

You may automate this process using automation rules.

Why Proper Management Matters

Managing blocked and unsubscribed contacts helps you:

• Protect your WhatsApp quality rating

• Maintain compliance (GDPR & platform policies)

• Improve delivery rates

• Avoid spam complaints

• Maintain customer trust