Broadcast Performance

The Broadcast Performance page gives you a complete overview of how your campaign performed, from messages sent to replies received. This helps you measure engagement, delivery success, and overall campaign effectiveness.

VIDEO GUIDE:

📊 Broadcast Overview

At the top of the Broadcast Detail page, you can see:

• Broadcast Name

• Recipient Segment

• Status (Completed, Scheduled, etc.)

• Schedule Date

• Completion Date

• Total Contacts Targeted

This summary confirms when the broadcast ran and how many contacts were included.

📈 Key Performance Metrics

DMLY tracks several performance indicators for every broadcast:

1⃣ Messages Processed

Total messages queued and processed by the system.

2⃣ Messages Sent

Messages successfully sent to the channel provider.

3⃣ Messages Delivered

Messages confirmed as delivered to recipients.

4⃣ Messages Read

Recipients who opened or viewed the message.

5⃣ Messages Replied

Contacts who responded to the broadcast.

6⃣ Messages Failed

Messages that were not delivered due to errors (invalid numbers, restrictions, etc.).

These metrics give you a clear picture of your broadcast performance at a glance.

📌 Understanding Performance Insights

By comparing the metrics, you can determine:

• Delivery Rate = Delivered ÷ Sent

• Read Rate = Read ÷ Delivered

• Reply Rate = Replied ÷ Delivered

• Failure Rate = Failed ÷ Sent

High read and reply rates indicate strong engagement.
Low failure rates indicate healthy contact data.

🔍 Recipient-Level Details

Scroll down to view detailed logs for each recipient:

• Contact Name

• Mobile Number

• Message Time

• Message Status (Sent, Delivered, Read)

• Message Reply (if applicable)

This allows you to:

• See who engaged

• Identify who did not respond

• Monitor individual feedback (e.g., CSAT ratings)

🎯 Retarget Recipients

You can click Retarget Recipients to:

• Send follow-up messages to non-responders

• Re-engage contacts who did not read

• Launch targeted campaigns based on reply status

This improves campaign conversion rates.

📤 Export Broadcast Data

For deeper analysis:

• Click Export Data

• Download broadcast logs

• Analyze results externally (Excel, reporting tools, etc.)

Exporting ensures you have access to detailed records beyond the summary metrics.

⚠ Important Note

The displayed counts are approximate based on message statuses.
For exact reporting and auditing, use the export feature.

📊 Why Broadcast Performance Matters

Monitoring broadcast performance helps you:

• Improve campaign timing

• Optimize message content

• Clean up invalid contacts

• Increase response rates

• Measure customer engagement

• Track survey or CSAT results

🚀 Best Practice

After every broadcast:

1. Review delivery and read rates

2. Analyze replies and engagement

3. Retarget non-responders

4. Export data for long-term reporting

Consistent monitoring ensures your messaging strategy becomes more effective over time.