The Broadcast Performance page gives you a complete overview of how your campaign performed, from messages sent to replies received. This helps you measure engagement, delivery success, and overall campaign effectiveness.
Broadcast OverviewAt the top of the Broadcast Detail page, you can see:
Broadcast Name
Recipient Segment
Status (Completed, Scheduled, etc.)
Schedule Date
Completion Date
Total Contacts Targeted
This summary confirms when the broadcast ran and how many contacts were included.
Key Performance MetricsDMLY tracks several performance indicators for every broadcast:
Messages ProcessedTotal messages queued and processed by the system.
Messages SentMessages successfully sent to the channel provider.
Messages DeliveredMessages confirmed as delivered to recipients.
Messages ReadRecipients who opened or viewed the message.
Messages RepliedContacts who responded to the broadcast.
Messages FailedMessages that were not delivered due to errors (invalid numbers, restrictions, etc.).
These metrics give you a clear picture of your broadcast performance at a glance.
Understanding Performance InsightsBy comparing the metrics, you can determine:
Delivery Rate = Delivered ÷ Sent
Read Rate = Read ÷ Delivered
Reply Rate = Replied ÷ Delivered
Failure Rate = Failed ÷ Sent
High read and reply rates indicate strong engagement.
Low failure rates indicate healthy contact data.
Recipient-Level DetailsScroll down to view detailed logs for each recipient:
Contact Name
Mobile Number
Message Time
Message Status (Sent, Delivered, Read)
Message Reply (if applicable)
This allows you to:
See who engaged
Identify who did not respond
Monitor individual feedback (e.g., CSAT ratings)
Retarget RecipientsYou can click Retarget Recipients to:
Send follow-up messages to non-responders
Re-engage contacts who did not read
Launch targeted campaigns based on reply status
This improves campaign conversion rates.
Export Broadcast DataFor deeper analysis:
Click Export Data
Download broadcast logs
Analyze results externally (Excel, reporting tools, etc.)
Exporting ensures you have access to detailed records beyond the summary metrics.
Important NoteThe displayed counts are approximate based on message statuses.
For exact reporting and auditing, use the export feature.
Why Broadcast Performance MattersMonitoring broadcast performance helps you:
Improve campaign timing
Optimize message content
Clean up invalid contacts
Increase response rates
Measure customer engagement
Track survey or CSAT results
Best PracticeAfter every broadcast:
Review delivery and read rates
Analyze replies and engagement
Retarget non-responders
Export data for long-term reporting
Consistent monitoring ensures your messaging strategy becomes more effective over time.
